In an always-changing world, new data is released everyday in the search for the highest conversion rate, and honestly, changing your button color is just the beginning of the optimization process of your landing page.
In recent years, the use of landing pages has skyrocketed, which means that yours has to stand out in the crowd to succeed. Part of this is that today, landing pages are used for new feature releases, different offers/products, and to target different audiences. Optimization is the only way to stay at the front of the pack when trends are changing so quickly.
Read the complete article: linkedin.com/pulse/5-steps-successful-landing-page-david-silva.
